Insights from SocialWest 2024: Journey to Excellent Communication and Service
Our Greatway Marketing & Events team are excited to put all the learnings together to help service our agents, members, clients, and the rest of Canada.
At Greatway Financial, one of our core values is innovation, not only in the financial literacy that we teach our agents which they provide to Canadians but also in how we connect, communicate, and engage with our community. Recently, our Marketing & Events team attended SocialWest 2024, the largest digital marketing conference in Canada, held in the heart of Calgary. This initiative underscores a pivotal step in our ongoing journey to enhance our digital marketing and refine our engagement strategies, ensuring we remain at the forefront of innovation and service.
Embracing Innovation and Collaboration
“Innovation distinguishes between a leader and a follower.”
The conference offered a rich variety of sessions and workshops, each designed to either confirm trends or challenge the common knowledge and inspire new ways of thinking. From pioneering social media tactics to the forefront of content creation, and from the traditional SMS marketing to the new world of AI, our team immersed themselves in the learning opportunities provided, engaging directly with thought leaders and peers alike. This collaborative spirit not only enriched our understanding but also solidified our commitment to fostering a culture of continuous improvement and collective growth not only within the team, but with other departments and with our agents.
Realizations and Reflections of the Team
There were a lot of ideas and concepts that were shared and absorbed by our Marketing & Events team. Here are some of what they have to say about the event and other realizations they have for Greatway and our current state of marketing:
“Continuous improvement is better than delayed perfection.”
“I feel that our company, Greatway Financial Inc., has great branding and already have an established brand,” Jan Tejano, Lead Generation Manager and Agent with Greatway said, “But it shouldn’t stop there. There’s still a lot that we can do to improve our position when it comes to digital marketing.”
“Very informative. Glad to learn more about the industry and stay up to date with emerging trends,” said Clarissa Sampang, Marketing Creative, “Grateful to be in a company that invests in our professional growth.”
“This event has been nothing short of mind blowing,” Marvin Colcol, Marketing Associate, said, “I’m super excited to come back and meet with the team on how we can prioritize and apply everything that we learned. I’m sure that there’s a lot to be gained if we’re given the capacity to establish plans and utilize the many insights we have collected from the conference.”
My biggest takeaway from SocialWest 2024 is the critical importance of staying up to date with emerging trends and being receptive to innovative ideas and resources in the industry,” said Jireh Quines, Marketing Coordinator, “Understanding the distinction between perceived value and actual value is also crucial; it allows us to identify our audience's real needs and adapt swiftly to changes.”
The Marketing & Events team concluded that Greatway is making progress in the right direction in terms of digital marketing and marketing as a whole. However, there are still areas for growth and improvement to ensure we achieve a strong, competitive position in the insurance and financial services industry.
Transformative Insights for Future Endeavours
“The best marketing doesn’t feel like marketing.”
Among the countless insights garnered, two themes resonated deeply with our essence at Greatway. The first was the potential of AI-driven marketing and analytics, tools that promise to redefine the efficacy and timely delivery of our communications and campaigns. The second, and perhaps most aligned with our core values, was the power of authenticity and storytelling. In an era where connection is paramount, embedding our authentic voice in every narrative we craft and communicate is not just a strategy; it’s a commitment to transparency and genuine engagement.
Cultivating a Culture of Learning and Growth
The inspiration our team derived from SocialWest 2024 have spurred a renewed sense of creativity and innovation within our team. In the spirit of inclusivity and collective advancement, we are excited to meet and talked about our different experiences at the conference aimed at utilizing the wealth of knowledge we have acquired. We hope that by doing this, we not only empower our team but also enhance our collective capability to support our agents in their noble pursuit of changing lives for the better.
“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.”
Forward, Together
Our attendance to SocialWest 2024 has been nothing short of transformative. Armed with new insights and invigorated by a collaborative spirit, we are eager to improve our current marketing strategies. As we endeavour to weave these learnings into our narrative, our goal is to not only elevate our brand presence but also to deepen the impact we have on our agents’, clients’, and other people’s lives.
In this journey of continuous learning and innovation, we extend our heartfelt gratitude to our clients, agents, and partners. Your unwavering support fuels our commitment to excellence and drives us to explore new horizons. Together, let us look forward to a future where our collective efforts cultivate prosperity and well-being for all.
“Alone we can do so little; together we can do so much.”
“Thank you very much Greatway,” expressed Colin Celino, Marketing Creative, “for investing in our professional development.”
Watch our instagram recap reel here: https://www.instagram.com/reel/C8fLn-xPM5Y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
If you interested to know more about Greatway’s mission and how Greatway changes lives, go here: https://www.greatwayfinancial.com/about-us
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