Greatway Kick-Off 2025: Building Legacy Leaders
“We’re not just building businesses— we’re building legacies. Every agent has the potential to make a difference, and Greatway’s goal is to provide you with the tools, training, and partnerships to do so.”
“The new providers give us even more reasons to stay loyal to Greatway. These partnerships open doors we didn’t even know existed.”
“I’ve been attending these events for years, but John Maxwell’s talk reignited my passion for helping clients. His wisdom reminded me that true leadership is about lifting others up.”
“Legacy isn’t about what you achieve—it’s about who you touch along the way.”
“Let’s carry the spirit of being intentional in everything we do. Be good. Be generous. And leave a mark that lasts even after we’re no longer here.”
The Greatway Kick-Off 2025 event was a virtual powerhouse of inspiration, innovation, and collaboration. With over 1,300 attendees tuning in from across Canada, the day-long event on Saturday, February 8, 2025, set the stage for a year of growth, transformation, and legacy-building. Focusing on Building Legacy Leaders, this kick-off wasn’t just about setting goals for the year—it was about empowering agents to create meaningful change, both in their businesses and in the lives of their clients.
Setting the Stage for Success
From the moment the virtual doors opened, the energy was palpable. Attendees were so eager and were greeted with upbeat music, and an interactive chat room. The structure of the event flowed seamlessly, combined thought-provoking keynotes, practical and informational sessions about what sets Greatway apart from other MGAs, and celebratory moments that left participants inspired and equipped to tackle the year ahead.
At its core, the event revolved around one powerful idea: legacy isn’t built overnight—it’s cultivated through dedication, leadership, and a commitment to continuous improvement. This theme resonated deeply as speakers and leaders shared insights on how to grow personally, professionally, and collectively within the Greatway family.
New Partnerships and Expanding Opportunities
In addition to leadership development, Greatway unveiled exciting new partnerships with industry-leading companies such as BFL Canada, Home Equity Bank (HEB), Synex Insurance, Travcare, and Tugo Insurance, and more. These collaborations are set to revolutionize the range of products and services available to agents.
Highlights include:
Reverse Mortgages from Home Equity Bank, offering homeowners innovative financial solutions in their retirement.
New E&O licensing sponsorship through BFL Canada, ensuring agents stay compliant while expanding their offerings.
Expanded new travel insurance offerings via Travcare, focusing on visitors to Canada and Tugo Insurance, catering to diverse client needs.
Amazing non-life insurance offerings adding to a growing toolbelt of Greatway agents, like Property, Home, Car Insurance through their partner providers, from Synex Insurance.
These updates underscored Greatway’s dedication to equipping agents with cutting-edge tools to better serve their clients and grow their businesses.
Inspiring Leadership Training: John Maxwell Returns
The highlight of the morning was undoubtedly the return of John C. Maxwell, whose session on leadership principles ignited a fire in every attendee. Maxwell’s teachings centred on timeless concepts like servant leadership, resilience, and the power of influence.
Maxwell’s presentation wasn’t just theoretical—it was packed with actionable strategies that agents could implement immediately. From fostering stronger relationships to overcoming obstacles, his insights provided a blueprint for long-term success.
Maxwell’s session left an indelible mark on attendees, who described it as transformative. Key takeaways included:
The importance of leading by example and creating a culture of trust.
How to turn challenges into opportunities through resilience and adaptability.
Practical steps for becoming a mentor and role model within your team and community.
Company Updates: A Vision for the Future
Newly announced Chairman, Lead Mentor, and Founder Marlon Antonio delivered a visionary address that outlined Greatway’s strategic direction for 2025. He emphasized three key pillars: innovation, education, and community impact.
Attendees walked away with a clear roadmap for making 2025 a year of breaking records, including new compliance-related regulatory updates, enhanced educational resources, and initiatives aimed at expanding customer service and client reach through technology. Antonio’s message reinforced Greatway’s unwavering commitment to empowering agents to thrive in an ever-evolving industry.
Leadership Insights That Resonate
Two standout stories came from Eunice Dator and Ajiri Alibo, whose journeys exemplified perseverance and dedication. Eunice spoke about staying loyal and why not only she went with Greatway, but also why she chose Greatway, overcoming self-doubt to become a top-performing agent, while Ajiri shared how continuous learning transformed his practice. Their testimonies reinforced the idea that legacy-building starts with small, consistent actions.
Attendees also said that they found the Advocis interview, conducted by Pearl Rebollos, Chief Distribution Officer of Greatway, with Andy Cameron, Director of Business and Professional Development and Kelly Gorman CEO of Advocis, insightful offering valuable industry perspectives. The videos from partners like Cooperators and Home Equity Bank, showcasing their commitment to supporting Greatway agents garnered excitement and leaving the agents want to contract with them sooner rather than later.
Meanwhile, Chairman Marlon Antonio delivered a heartfelt speech about leaving a legacy.
His emphasis on generosity, loyalty, and lifelong learning struck a chord with everyone in attendance.
Voices of Inspiration – Attendees’ Perspectives
Favourite Moments
Feedback poured in after the event, with attendees raving about their favorite parts:
“John Maxwell’s session was unforgettable—he gave me the push I needed to dream bigger.”
“Kuya Marlon’s closing remarks left me motivated to work harder and smarter.”
“The partner updates were game-changing; I can’t wait to explore these new opportunities.”
The chat while Marlon Antonio was inspiring everyone
Valuable Takeaways
Many attendees highlighted the practical value of the event:
Leadership lessons they planned to apply in their teams.
Compliance reminders that clarified regulatory expectations.
Partnership announcements that opened new value-adding products and services to clients or elevate client options and experience.
Looking Ahead: Building a Brighter Legacy Together
As the event drew to a close, Chairman Marlon Antonio issued a call-to-action: “Let’s carry the spirit of being intentional in everything we do. Be good. Be generous. And leave a mark that lasts even after we’re no longer here.”
Exciting opportunities lie ahead, including regional meetups, training workshops, and next year’s annual convention. Agents were also encouraged to qualify for the highly anticipated cruise contest—a reward for those who demonstrate exceptional performance throughout the year.
A heartfelt thank-you goes out to all participants, sponsors, speakers, and organizers who made the Greatway Kick-Off 2025 a resounding success. Together, we are shaping the future of Greatway and leaving a legacy of service and financial security.
Here’s to reaching new heights, breaking records, and building legacies that inspire generations to come!
See the video below for a sneak peak of our 10th Annual Convention of Champions 2025:
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